1. One entry per importer

Each importer can submit only one beer per tender. If your importer has a big portfolio, you are not only competing against the market, you are competing inside their own lineup first.

2. The importer has to pick your beer

With other importers, most beers never reach the panel. Roughly 10 percent make it to submission because the importer has to choose who to back in their portfolio, and a lot of breweries get filtered out early.

3. Then, win the tasting

After that, it is blind tasting and one to five winning beers in total depending on the tender specification.

The Ofrälse way

We only collaborate with a maximum of two breweries per country. With us, you don’t have to compete with loads of other breweries to get picked for tenders. With a selection rate of minimum 50 percent, the breweries we collaborate with stick with us long term.

About Ofrälse

We are a Swedish craft brewery and a beer first importer, with several years in the business. We work closely with breweries in Europe, the UK and North America, and we handle the full tender run: samples, paperwork, customs, logistics, taxes and delivery.

A big buyer

Systembolaget is the only retail channel for beer above 3.5% alcohol in Sweden, with 400 plus stores. Win a tender and you get a real launch with a guaranteed starting volume, not a maybe.

How it works

Tender is released. We offer your beer. We send a sample. Systembolaget blind tastes. If we win, we import and distribute. Simple steps, handled properly.

Ready for Sweden?

Email imports@ofralse.com with a quick intro and what you brew. If there is a tender that fits, we will move fast, and if not, we will tell you what to line up for the next one.

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